Part I: Introduction -- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali -- Part II: Competitive strategies in the wine tourism sector -- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany....

The aim of this research is to analyze the effect of wine routes and Designations of Origin (DOs) on the competitiveness of wineries belonging to the Valencian Community, given that, to the best of our knowledge, such relationships have not been analyzed in this wine region. To this end,...

"The book aims to serve as a guide for study, reflection, and critique to understand the new fields of study and research within Strategic Management. The book could shed light on the new currents and challenges of the discipline and is therefore a must-read for academics and managers who want...