Blažević Bognar, Zrinka; Pleša Puljić, Nikolina - In: Business, mangagement and economics engineering : BMEE 20 (2022) 1, pp. 41-58
Purpose - With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information. The fear phenomena in the lockdown era compelled consumers to buy impulsively. Therefore, this paper...