Purpose – This paper aims to examine the importance and concept of idol attachment, model its antecedents and moderators and assess its influence on human brand loyalty. Design/methodology/approach – This paper includes two studies. In Study 1, survey questionnaires were distributed by mall...

Hospitals and healthcare organizations are facing an increasingly competitive business environment which demands the efficient use and appropriate evaluation of their tangible and intangible resources and competencies in order to continuously improve their organizational performance. The...