marketing professionals. News reports of any pervasive marketing activity include a direct assertion, or at least an implicit … presumption, that business managers do it because they know it “works.” And since consumers know that marketing wishes to … influence their decisions, they fear that they are being manipulated. Design/methodology/approach – With marketing professionals …

in the business environment, arguing that the future of marketing depends on recognizing these trends and responding to …Responds to the recent criticism associated with marketing′s poor contribution to business success. Reviews the state … of marketing in British industry, drawing on previous research and continues by describing the major changes experienced …

concept of advertising and marketing and the effects of advertising and marketing of their services on professional ethics …Professional accounting bodies in most English‐speaking countries have recently relaxed advertising restrictions to … did not agree to relaxation of the restriction on advertising and promotion, which they believed would lead to poor …

Report on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into … regulatory efforts. Reveals that these organizations are playing an ever‐increasing role in the move towards stranger advertising … as not being representative of consumers in general and also as being anti‐advertising.  …