Johnson, Kim K.P.; Yoo, Jeong‐Ju; Rhee, Jongeun; … - In: International Journal of Retail & Distribution Management 34 (2006) 6, pp. 453-466
of rural consumers for searching product information and for purchasing food and fiber products and to investigate … community, and unconcerned with financial security while shopping. Practical implications – Rural consumers are slowly … retailing practices that satisfy rural consumers in the USA. …