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Describes research on the processes and outcomes of consumer socialisation; it investigates the importance of the family as the main socialisation agent for young children. Shows how parents influence child behaviour directly through instruction in consumer skills, indirectly as models of...
Persistent link: https://www.econbiz.de/10015044090
Looks at the influence of television on children’s development as consumers, beginning with a literature review of consumer socialisation which establishes the importance of television as an influential model for children’s expressions of nonverbal behaviour and emotion. Explains the results...
Persistent link: https://www.econbiz.de/10015044122
different socialization factors, children will discover new food products or food practices and will be able to bring them to … reverse socialization aspect. Limits and research perspectives are discussed after the presentation of the results …
Persistent link: https://www.econbiz.de/10015044242
identification with brand names in the usa along with an updated overview of the major findings in the consumer socialization … literature, and to then provide an empirical explanation of how the consumer socialization process works with today's children … designed to measure young people's attitudes toward, and interaction with, the various consumer socialization agents and …
Persistent link: https://www.econbiz.de/10014848438
Purpose – The purpose of this paper is to focus on obstacles to the development of children into mature, responsible persons whether those children are classified as poor or not. Design/methodology/approach – The paper concentrates on four obstacles: home, health, school, and neighborhood....
Persistent link: https://www.econbiz.de/10014805538
, personality association and social meaning. It was contradictory to John's model of consumer socialization that young children …
Persistent link: https://www.econbiz.de/10014987143
Purpose – The purpose of this paper is to report an empirical study on children's buying behaviour in China, with a special focus on their information sources. Design/methodology/approach – The key literature on consumer socialisation of children is reviewed. Primary data were collected from...
Persistent link: https://www.econbiz.de/10014946201
Begins by defining consumer socialisation as the process by which young people learn to function in the marketplace; this is a key concept in studying children’s consumer behaviour and decision making. Outlines the ways that parents influence this process; they are role models, and communicate...
Persistent link: https://www.econbiz.de/10015044024
Reports a five‐year Danish study into levels of consumer socialisation among children, showing how they have been affected by new and proliferating communications media; issues include their spending and saving abilities, brand awareness, media use, interests and activities, while advertising...
Persistent link: https://www.econbiz.de/10015044050
Looks at how children’s awareness of self and the world around them grows during their childhood, examining children’s limitations and capabilities from age six to adulthood. Outlines two opposing research approaches to child development, one biologically determinate and deriving from...
Persistent link: https://www.econbiz.de/10015044116