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Quality in higher education : linking graduates' competencies and employers' needs
Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 1 (2009) 1, pp. 67-77
Persistent link: https://www.econbiz.de/10003915103
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Application of a model for the effectiveness of event marketing
Martensen, Anne; Grønholdt, Lars; Bendtsen, Lars; … - In: Journal of advertising research 47 (2007) 3, pp. 283-301
Persistent link: https://www.econbiz.de/10003611011
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Customer experience management and business performance
Grønholdt, Lars; Martensen, Anne; Jørgensen, Stig; … - In: International journal of quality and service sciences 7 (2015) 1, pp. 90-106
Persistent link: https://www.econbiz.de/10011300150
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Measuring and managing brand equity : a study with focus on product and service quality in banking
Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 2 (2010) 3, pp. 300-316
Persistent link: https://www.econbiz.de/10008758767
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How events work : understanding consumer responses to event marketing
Martensen, Anne; Grønholdt, Lars - In: Innovative marketing : IM 4 (2008) 4, pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
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Customer satisfaction and business performance
Kristensen, Kai; Martensen, Anne; Grønholdt, Lars - In: Business performance measurement : theory and practice, (pp. 279-294). 2002
Persistent link: https://www.econbiz.de/10001661978
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The effect of word-of-mouth on consumer emotions and choice : findings from a service industry
Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 8 (2016) 3, pp. 298-314
Persistent link: https://www.econbiz.de/10011623923
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Quality in higher education : linking graduates' competencies and employers' needs
Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 1 (2009) 1, pp. 67-77
Persistent link: https://www.econbiz.de/10009890240
Cover Image
Measuring and managing brand equity : a study with focus on product and service quality in banking
Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 2 (2010) 3, pp. 300-316
Persistent link: https://www.econbiz.de/10009890276
Cover Image
Quality in higher education: linking graduates' competencies and employers' needs
Martensen, Anne; Grønholdt, Lars - In: International Journal of Quality and Service Sciences 1 (2009) 1, pp. 67-77
Purpose – The purpose of this paper is to focus on measuring competencies of higher education graduates and employers' needs, and using these measurements in the quality development of higher education study programmes. Design/methodology/approach – Results of a survey among Danish employers...
Persistent link: https://www.econbiz.de/10014802421