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Segmenting the energy market:...
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Dibb, Sally
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Simkin, Lyndon
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Harker, Michael
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Bang, Nguyen
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Harker, Debra
12
Meadows, Maureen
9
Canhoto, Ana Isabel Domingos
8
Ekinci, Yuksel
7
Japutra, Arnold
7
Nguyen, Bang
7
Michaelidou, Nina
5
Simões, Cláudia
5
Ball, Kirstie
4
Brooks, Neil
4
Quinn, Lee
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Raciti, Maria
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Wensley, Robin
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Wright, Gill
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3
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Daniel, Elizabeth
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Marketing Intelligence & Planning
23
Journal of strategic marketing
17
European Journal of Marketing
11
The marketing review
11
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10
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7
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Young consumers : insight and ideas for responsible marketers
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Brand management ; Vol. 4
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Competitive intelligence, analysis and strategy : creating organisational agility
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Corporate Communications: An International Journal
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European Sport management quarterly : ESMQ
1
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Facets of corporate identity, communication, and reputation
1
International Marketing Review
1
International handbook on economic regulation
1
International journal of advertising : the quarterly review of marketing communications
1
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1
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International small business journal : researching entrepreneurship
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Journal of Enterprise Information Management
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ECONIS (ZBW)
111
Other ZBW resources
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USB Cologne (EcoSocSci)
8
OLC EcoSci
5
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1
The marketing casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
2
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
3
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
4
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
5
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2008
Persistent link: https://www.econbiz.de/10003517735
Saved in:
6
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
7
Marketing concepts and strategies
Dibb, Sally
;
Simkin, Lyndon
;
Pride, William M.
; …
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009532316
Saved in:
8
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 99-108)
.
2013
Persistent link: https://www.econbiz.de/10009680266
Saved in:
9
Segmenting the energy market : problems and successes
Simkin, Lyndon
;
Dibb, Sally
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 580-592
Persistent link: https://www.econbiz.de/10009387343
Saved in:
10
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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