Leverick, Fiona; Littler, Dale; Wilson, Dominic; Bruce, … - In: Journal of Marketing Practice: Applied Marketing Science 3 (1997) 2, pp. 87-106
There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of … potential for reconfiguring marketing in the organization. Addresses the manner in which IT has affected and may significantly … affect marketing by references to an empirical study of the existing and projected impact of IT on marketing activities, as …