//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The viral marketing metaphor e...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
18,778
Social web
18,776
Consumer behaviour
6,914
Konsumentenverhalten
6,891
Online-Marketing
6,322
Internet marketing
6,300
Viral marketing
4,694
Virales Marketing
4,675
Customer integration
3,481
Kundenintegration
3,480
Relationship marketing
3,317
Beziehungsmarketing
3,313
Social media
2,540
Soziales Netzwerk
2,344
Social network
2,279
Brand management
2,095
Markenführung
2,085
Online retailing
2,034
Online-Handel
2,034
social media
2,019
Electronic Commerce
1,992
E-commerce
1,951
Digitalisierung
1,431
Digitization
1,424
Markenimage
1,348
Brand image
1,347
Internet
1,312
Innovation
1,294
Innovationsmanagement
1,229
Innovation management
1,219
Customer satisfaction
1,207
Kundenzufriedenheit
1,200
Web 2.0 technologies
1,193
Web 2.0-Technologien
1,192
Value creation
1,138
Betriebliche Wertschöpfung
1,135
USA
918
Service quality
916
Dienstleistungsqualität
913
United States
912
more ...
less ...
Online availability
All
Undetermined
12,569
Free
5,770
Type of publication
All
Article
20,121
Book / Working Paper
6,161
Other
3
Type of publication (narrower categories)
All
Article in journal
16,348
Aufsatz in Zeitschrift
16,348
Aufsatz im Buch
2,716
Book section
2,716
Graue Literatur
1,218
Non-commercial literature
1,218
Working Paper
1,098
Arbeitspapier
981
research-article
500
Collection of articles of several authors
395
Sammelwerk
395
Hochschulschrift
355
Case study
352
Fallstudie
352
Aufsatzsammlung
296
Conference paper
225
Konferenzbeitrag
225
Thesis
198
Article
173
Ratgeber
110
Guidebook
103
Konferenzschrift
85
review-article
76
Collection of articles written by one author
71
Sammlung
71
Conference proceedings
45
review
37
conceptual-paper
36
Lehrbuch
33
Conference Paper
25
Textbook
25
case-report
24
viewpoint
23
Handbook
18
Handbuch
18
Amtsdruckschrift
12
Government document
12
Glossar enthalten
9
Glossary included
9
Reprint
9
more ...
less ...
Language
All
English
German
3,311
Undetermined
332
French
34
Spanish
21
Polish
13
Italian
7
Portuguese
5
Russian
3
Swedish
2
Bosnian
1
Danish
1
Finnish
1
Croatian
1
Romanian
1
Slovak
1
Serbian
1
Vietnamese
1
more ...
less ...
Author
All
Hollebeek, Linda D.
44
Dwivedi, Yogesh Kumar
38
Herstatt, Cornelius
37
Füller, Johann
36
Kuchler, Theresa
36
Qiu, Liangfei
36
Stroebel, Johannes
36
Loureiro, Sandra Maria Correia
33
Law, Chun Hung Roberts
31
Bailey, Michael
30
Filieri, Raffaele
30
Hajli, Nick
30
Whinston, Andrew B.
30
Ozuem, Wilson
27
Stephen, Andrew T.
27
Tan, Yong
27
Asongu, Simplice
26
Conduit, Jodie
26
Rita, Paulo
26
Gu, Bin
25
Hippel, Eric von
24
Ruyter, Ko de
24
Martínez-López, Francisco J.
23
Pitt, Leyland F.
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Vrontis, Demetris
23
Bilgihan, Anil
22
Flavián Blanco, Carlos
21
Harrigan, Paul
21
Moro, Sérgio
21
Petrova, Maria
21
Rahman, Zillur
21
Berger, Jonah
20
Gretzel, Ulrike
20
Karjaluoto, Heikki
20
Rana, Nripendra P.
20
Agnihotri, Raj
19
Bigné Alcañiz, J. Enrique
19
Brem, Alexander
19
more ...
less ...
Institution
All
IGI Global
123
National Bureau of Economic Research
58
Springer Fachmedien Wiesbaden
13
World Bank Group
9
American Marketing Association
8
Information Resources Management Association
8
OECD
8
Edward Elgar Publishing
7
World Bank
7
Springer International Publishing
6
Technische Universität Dresden
6
Universität Mannheim
5
International Telecommunications Society
4
TRIPLE-I <2007, Graz>
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Books on Demand GmbH <Norderstedt>
3
Chartered Institute of Public Relations
3
Friedrich-Schiller-Universität Jena
3
International Telecommunications Society (ITS)
3
Organisation for Economic Co-operation and Development
3
Universität Bremen
3
Weltbank
3
Eric Cuvillier <Firma>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Handelshochschule Leipzig
2
I-KNOW <7, 2007, Graz>
2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
International Conference on Digital Libraries <2013, Delhi>
2
International Society for Professional Innovation Management
2
Leuphana Universität Lüneburg
2
Nomos Verlagsgesellschaft
2
Peter Lang GmbH
2
RWTH Aachen
2
Springer-Verlag GmbH
2
Technische Universität Berlin
2
Technische Universität Dresden / Fakultät für Informatik
2
UNESCO
2
more ...
less ...
Published in...
All
Journal of business research : JBR
673
Journal of retailing and consumer services
348
Technological forecasting & social change : an international journal
279
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
International journal of hospitality management
197
Tourism management : research, policies, practice
186
International journal of internet marketing and advertising : IJIMA
180
Information systems research : ISR
177
Industrial marketing management : the international journal for industrial and high-tech firms
174
Psychology & marketing
150
Journal of management information systems : JMIS
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
132
Electronic commerce research
115
Journal of travel and tourism marketing
112
Journal of marketing management : MM
110
Journal of marketing communications
106
Management science : journal of the Institute for Operations Research and the Management Sciences
105
Business horizons
104
International journal of business information systems : IJBIS
101
International journal of contemporary hospitality management
101
Journal of internet commerce
101
Journal of marketing
100
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
99
Cogent business & management
98
The journal of services marketing
98
SpringerLink / Bücher
96
International journal of advertising : the review of marketing communications
92
The journal of brand management : an international journal
91
Journal of strategic marketing
90
Management information systems : mis quarterly
89
The journal of product & brand management
89
Journal of promotion management : innovations in planning and applied research
87
Journal of advertising research
86
Journal of hospitality marketing & management
84
International journal of technology marketing : IJTMkt
83
International journal of networking and virtual organisations : IJNVO
82
Journal of electronic commerce research : JECR
82
International journal of electronic marketing and retailing : IJEMR
81
Journal of service management
79
more ...
less ...
Source
All
ECONIS (ZBW)
24,947
Other ZBW resources
894
EconStor
331
USB Cologne (EcoSocSci)
82
RePEc
16
BASE
15
Showing
1
-
10
of
26,285
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
2
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
3
"Do it to Denmark" : a case study on viral processes in marketing messages
Blichfeldt, Bodil Stilling
;
Smed, Karina M.
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10011403681
Saved in:
4
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
5
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
6
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
7
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
8
User-generated content as a research mode in tourism and hospitality applications : topics, methods, and software
Lu, Weilin
;
Stepchenkova, Svetlana
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 119-154
Persistent link: https://www.econbiz.de/10010526370
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->