"Do it to Denmark" : a case study on viral processes in marketing messages
Year of publication: |
2015
|
---|---|
Authors: | Blichfeldt, Bodil Stilling ; Smed, Karina M. |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 3, p. 289-301
|
Subject: | Branding | co-creation | social media | viral marketing | viral processes | Virales Marketing | Viral marketing | Social Web | Social web | Dänemark | Denmark | Online-Marketing | Internet marketing | Markenführung | Brand management |
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