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Wagner, Joachim
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94
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79
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77
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74
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67
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66
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65
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65
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63
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62
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61
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58
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58
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57
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56
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55
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55
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54
Foroudi, Pantea
54
Bang, Nguyen
51
Kitchen, Philip J.
51
O'Cass, Aron
51
Phau, Ian
51
Sheth, Jagdish N.
51
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49
Henry, Craig
48
Coad, Alexander
47
De Chernatony, Leslie
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Management Decision
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Journal of the Academy of Marketing Science
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Journal of Consumer Marketing
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Journal of Management Development
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Other ZBW resources
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496
RePEc
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BASE
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1
Target s inner circle
Reingold, J.
- In:
Human Resource Management International Digest
16
(
2008
)
6
Persistent link: https://www.econbiz.de/10014753052
Saved in:
2
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
3
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
4
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
5
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
6
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
7
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
8
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
9
Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria
;
Melia, Monia
;
Colurcio, Maria
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10014547469
Saved in:
10
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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