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The great Tesco beauty gamble (the Tesco supermarket chain s marketing strategy for breaking into the UK beauty services market)
Barnes, R. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011723
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Heading east? (difficulties experienced by UK marketers and brand managers when translating the growth of the Chinese economy into opportunities for their brands)
Costa, M. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011751
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Five reasons to go with the crowd (the advantages and drawbacks involved in online group buying and offering discounts to consumers in retailing)
Manning, J. - In: Strategic Direction 27 (2011) 9
Persistent link: https://www.econbiz.de/10015011752
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Getting to grips with pricing (how excessive discounting can damage a supermarket s business)
Bainbridge, J. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011762
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A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
Carter, M. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011764
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011788
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Your mission is to turn spies into special agents (how UK brands have experienced hacking security breaches as a form of consumer espionage)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011793
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Made to measure up to professional standards (extension of the DIY concept to consumers using new self-service brands)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011794
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011795