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Le marketing : fondements et a...
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Le marketing : fondements et applications
Darmon, René Y.
;
Laroche, Michel
;
Petrof, John V.
-
1982
-
2. éd.
Persistent link: https://www.econbiz.de/10004716222
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Comportement du consommateur et marketing
Petrof, John V.
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1978
-
2. éd., rev et augm.
Persistent link: https://www.econbiz.de/10004607415
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La vente : de la persuasion à la nègociation commerciale
Darmon, René Y.
-
2008
-
2. éd.
Persistent link: https://www.econbiz.de/10004941209
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Les fondements de la recherche commerciale
Darmon, René Y.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10004221712
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