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Présentation et applications des mesures implicités de restitution mémorielle en marketing
Trendel, Olivier; Warlop, Luk - 2005
Persistent link: https://www.econbiz.de/10003406096
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Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation
Badot, Olivier; Brée, Joël; Filser, Marc - 2015
Persistent link: https://www.econbiz.de/10010502813
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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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Mut zu neuen Wegen : Tagungsband ; 19. - 21. Oktober 1987
1987
Persistent link: https://www.econbiz.de/10000795441
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Management et spiritualité : recherche
Duyck, Jean-Yves (ed.); Moal-Ulvoas, Gaëlle (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011779942
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Marketing et pauvreté : être pauvre dans la société de consommation
Delacroix, Éva (ed.); Gorge, Hélène (ed.) - 2017
Persistent link: https://www.econbiz.de/10011779944
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La publicité est-elle toujours l'arme absolue? : Plaidoyer pour une communication efficace
Hébert, Michel - 1997
Persistent link: https://www.econbiz.de/10004362663
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Analyse de la Reponse de l'offre des Pommes en Tunisie : Une Approche Econometrique
Laajimi, Abderraouf; Guesmi, Anis; Dhehibi, Boubaker - 2007
In Tunisia, the apples occupy a significant place on the sector of perennial crops. This cropcovered expanded areas during the eighties following an extensive use of efficient waterequipments. However, significant seasonal and annual variation of fruit supplies in thedomestic market were...
Persistent link: https://www.econbiz.de/10009445025
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ETUDE COMPARATIVE DES SYSTEMES DE COMMERCIALISATION D'IGNAME EN COTE-D'IVOIRE, AU BENIN ET AU NIGERIA
Demont, Matty; Houedjoklounon, Alexandre; Hounhouigan, … - 2003
The present study which started in 1999 is framed in the INCOYAM project. Marketing systems of yam are analyzed in … financing. This situation did not allow establishing an equilibrated comparison of yam marketing systems. The three countries … commercialize a similar product but their marketing systems and the structures of their marketing chain varies from one country to …
Persistent link: https://www.econbiz.de/10009446568