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The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207
and services in relation to the impact on brand awareness.Primary data collection techniques with interviews … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … determination (R2) shows that the variation of the studied independent variables can explain a very significant impact on brand …
Persistent link: https://www.econbiz.de/10009464723
consumer’s decision in buying Honda Vario motorbike and how influence among brand, quality, promotion, price, design and resell … result shows that the determinationCoefisien (R2) is 0.645, its means that independent variables (brand, quality, promotion … simultaneously brand, quality, promotion, price, design and resell value variable have a significant influence to consumer’s decision …
Persistent link: https://www.econbiz.de/10009464266
products from other competitors banks. Brand awareness of the community will become an important thing in considering the use … the brand awareness of Britama Saving Bank Rakyat Indonesia (Persero) Tbk branch of Tebing Tinggi? (2) How the influence … influence brand awareness. Partially, sales promotion are factors that most influence on brand awareness. The result of research …
Persistent link: https://www.econbiz.de/10009464271
in the matter of choosing a communication tool that will be used. One of the phenomena is a smartphone with the brand …. BlackBerry phones always strengthen their brand equity because they realize that customer satisfaction is important to achieve … this research is how far the effect of brand equity that consists of brand awareness, brand association, brand perceived …
Persistent link: https://www.econbiz.de/10009464280
The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …
Persistent link: https://www.econbiz.de/10009464760
brand image of this hospital. The objective of this research is to analyze the effect of the hospital’s service quality to … the brand imageof the hospital. The hospital’s service quality consists of Reliability, Responsiveness, Assurance, Empathy … showed that service quality had positive and significant effect to the brand image of Dr. Pirngadi Medan Hospital. Out of the …
Persistent link: https://www.econbiz.de/10009464389