This study aims to determine how the influence of perceived quality, brandassociation and brand loyalty in improving purchasing decisions Pepsodenttoothpaste on student Faculty of Law University of North Sumatra, Medan and wherethe most influential variables dominant in influencing purchasing...

This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for students majoring inInformation Systems at the Harapan University of Medan which is the mostinfluential variables dominant in influencing consumer loyalty in the student. Thestudy...

In the recent Global Crysis Era, development of syariah banking in Indonesia is generally decrease for collecting the public fund, Bank Muamalat Indonesia Medan Branch has facing the same problem as well, therefore they has a target to increase the ammount of the Innovative Product Shar-e,...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...