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expectations and perceptions of corporate management, the gap between the perception the company's management with service quality …
Persistent link: https://www.econbiz.de/10009464295
to understand and analysis the affect of promotion mix that consists of advertising, sales promotion, personal selling … show that there is significant effect between promotion mix consists of advertising, sales promotion, personal selling, and … advertising, sales promotion, to the innovative Product Share The most dominant variable is Sales promotion that influances the …
Persistent link: https://www.econbiz.de/10009464240
The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207