smartphones and the development of new brands, which is refl ected in consumers behavior. In the article special attention is paid … to the infl uence of the brand’s image on the purchase decision of Georgian consumers. On the basis of the conducted … of the known brands and the advantages given to smartphones’ functions by Georgian consumers. N the given work there is …

English Abstract: The dispersion analysis ANOVA is carried out in the marketing investigation of consumers’ behavior in … the following spheres of the consumers’ market in Georgia: foodstuffs, higher education, and tourism. Hypotheses on the …

made to improve services, the electronic transformation of banks has also become necessary, as modern technologies can … forecasts for the future. It has been shown that in the context of the COVID-19 pandemic, the key issue for banks is to identify … physical services of banks will become obsolete, and the only way to popularize banking products will remain digital marketing …

of crediting policies carried out by micro-fi nancial organizations and commercial banks; explained the essence and …