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In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …
Persistent link: https://www.econbiz.de/10009478263
the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … up by Lithuanianand foreign countries authors. There are noticing main marketing strategies, also the stages of their … bankas) and it was accomplished interview with employees from Marketing Department and Department of Public Relations in …
Persistent link: https://www.econbiz.de/10009478358
The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …
Persistent link: https://www.econbiz.de/10009478601
development of marketing communications of “Žia valda real estate” apartments”.The objective of paper is to recommend tools, which …” integrated marketing communication plan.The paper work contains introduction, “Žiareal” situation analysis, empirical research …, integrated marketing communication plan, in the end there is presented broad brush conclusions.In the introduction there are …
Persistent link: https://www.econbiz.de/10009479135
Esant stipriai konkurencijai ir dideliai analoginės produkcijos pasiūlai rinkoje, savo gamybai baldų gamintojai pasirenka ne tik kokybišką produktą, kuris atitinka kainos-kokybės santykiui, bet ir turintį stiprias pozicijas ir žinomumą lyginant su konkurentais. Todėl norint išlaikyti...
Persistent link: https://www.econbiz.de/10009479141
Darbo objektas: „Hummel“ prekės ženklo vertė.Darbo tikslas: Nustatyti „Hummel“ prekės ženklo vertę Lietuvos rinkoje.Darbo uždaviniai: 1. Atskleisti prekės ženklo vertės sampratą;2. Apžvelgti prekės ženklo vertės nustatymo modelius;3. Apibrėžti „Hummel“ prekės...
Persistent link: https://www.econbiz.de/10009479176