issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

is increasing in today‘s market - it is very important to have a strong brand for the company which will distinguish it … from competitors’ products. Only a strong and properly chosen brand name can attract new customers and help to make them … ascertain which factors affect the brand loyalty. Tasks: to analyze a link between a brand name and consumer loyalty; to …

The bachelor's thesis analyses consumers’ loyalty to brand. The definition of brand loyalty, loyalty phases, factors … affecting brand loyalty, the types of brand loyalty, benefits of loyalty to the consumer and company and measures to promote … loyalty are overviewed in the theoretical part. Research of brand loyalty was done by example of Lithuanian telecommunication …

The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …

The goal of this diploma paper is to build the model how to choose the ways in nontraditional communications for brand … brand conception; • The benefits of social media; • The benefits of social networks, WOM, BUZZ marketing, blogs, video … social networks, citizen advertising; • Communication with mobile advertising • The process of building the brand …

The critical aim of the work is the brand recognition level based on reputation in the international company RIMESS by … providing its building model. In the first part of the work is analysed the theoretical considerations of brand-building. In the … second part of the work is carried out the investigation of Rimess brand recognition based on a reputation of quality service …