The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …

Brand value. …

based on them are not adapted to the specific concept of marketing and do not encompass the features of exchange creating … the value for the company that are characteristic of this concept. The concept of relationship marketing dictates to … relationship aspect. The concept of relationship marketing is discussed in the aspect of value creation by highlighting the …

, as well is analyzed marketing’s ranges, which could be applied to interior design business branch, marketing strategies … marketing concepts and consumers behavior theories is done in thesis. Quantitative and qualitative empirical researches … practical aspects, it is suggested a marketing strategy model for interior design service business, prepared conclusions and …

Customer loyalty in the context of marketing theories, formation of the conception of customer loyalty through the … development of the of schools of marketing thought, influence of relationship marketing concepts on the concept of customer … evolution of marketing orientations, classifications of consumer loyalty, the model consumer loyalty formation, the measures for …

loyalty. The theoretical part of the final paper deals with the relationship marketing science in the context of loyalty …

SUMMARYKristina KLIMIENĖConsumer behavior influence to milk processing companies marketing decisionsThe conclusive ….The key words: consumer, consumer behavior, need, relationship marketing, product, organization.The aim of the work is to ….The research subject – consumer behavior influence to the marketing decisions.The main tasks of the work are to:1. Characterize the …