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Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas...
Persistent link: https://www.econbiz.de/10009478925
estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion …. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the …
Persistent link: https://www.econbiz.de/10009478808
In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …
Persistent link: https://www.econbiz.de/10009478263
Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …
Persistent link: https://www.econbiz.de/10009478268
the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … up by Lithuanianand foreign countries authors. There are noticing main marketing strategies, also the stages of their … bankas) and it was accomplished interview with employees from Marketing Department and Department of Public Relations in …
Persistent link: https://www.econbiz.de/10009478358
The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …
Persistent link: https://www.econbiz.de/10009478601
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd … services of the third company). In the competitive market of logistics, the major role falls on the marketing system of the … parts: The peculiarities of elements in the service marketing complex, Evaluation of Co. Ltd. Baltic Express marketing …
Persistent link: https://www.econbiz.de/10009478679
In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise … was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing … Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E …
Persistent link: https://www.econbiz.de/10009478788
Straipsnyje pristatoma originali naujų paslaugų įdiegimo modelio modifikacija. Modelį sudaro šeši funkciniai komponentai: naujų paslaugų diegimo tikslingumo nustatymas, naujos paslaugos sumanymas, analizė, projektavimas, komercializavimas ir įdiegimo vertinimas. Argumentuota kiekvieno...
Persistent link: https://www.econbiz.de/10009478848
In recent years relationship marketing has found its place in the practice of modern production and service business … relationship marketing and its development within the context of various marketing theories. The main principles of application and … methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of …
Persistent link: https://www.econbiz.de/10009478863