Showing 1 - 10 of 27
Persistent link: https://www.econbiz.de/10009312302
Tyrimo objektas – AB „Rokiškio sūris“ prekės ženklai. Tyrimo dalykas – AB „Rokiškio sūris“ prekės ženklo valdymas. Darbo tikslas – parengti AB „Rokiškio sūris“ prekės ženklų valdymo modelį. Uždaviniai: • išnagrinėti prekės ženklo istorinę raidą,...
Persistent link: https://www.econbiz.de/10009478365
Pagrindinių universitetinių magistrantūros studijų baigiamasis darbas 72 puslapių, 28 paveikslai, 7 lentelės, 40 literatūros šaltinių, 4 priedai, lietuvių kalba.RAKTINIAI ŽODŽIAI: prekės ženklas, prekės vardas, prekės simbolis, prekės ženklo apsauga, prekės ženklo vertė,...
Persistent link: https://www.econbiz.de/10009478948
In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …
Persistent link: https://www.econbiz.de/10009478263
Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …
Persistent link: https://www.econbiz.de/10009478268
the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … up by Lithuanianand foreign countries authors. There are noticing main marketing strategies, also the stages of their … bankas) and it was accomplished interview with employees from Marketing Department and Department of Public Relations in …
Persistent link: https://www.econbiz.de/10009478358
The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …
Persistent link: https://www.econbiz.de/10009478601
The MA paper analyses the marketing complex of Co. Ltd. Baltic Express and the possibilities to develop it. Co. Ltd … services of the third company). In the competitive market of logistics, the major role falls on the marketing system of the … parts: The peculiarities of elements in the service marketing complex, Evaluation of Co. Ltd. Baltic Express marketing …
Persistent link: https://www.econbiz.de/10009478679
In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise … was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing … Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E …
Persistent link: https://www.econbiz.de/10009478788
Straipsnyje pristatoma originali naujų paslaugų įdiegimo modelio modifikacija. Modelį sudaro šeši funkciniai komponentai: naujų paslaugų diegimo tikslingumo nustatymas, naujos paslaugos sumanymas, analizė, projektavimas, komercializavimas ir įdiegimo vertinimas. Argumentuota kiekvieno...
Persistent link: https://www.econbiz.de/10009478848