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emphasize the benefits of a brand loyalty to a company;  to describe consumer purchase decision process; to present the … country there the investigative lives.Results. Consumer decision process is a complex issue. It consists of five stages …
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identified and estimated main factors which influence consumer decision making process in JSC “Juodasis gintaras”. According to … the research results, the hypothesis that the buyer decision making process, which depends on a lot of factors, should …
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SANTRAUKABakalauro baigiamajame darbe pateikiama užsienio ir lietuvių autorių suformuotos vartotojų lojalumo sampratos ir esmė, atskleisti ir analizuojami vartotojų lojalumą formuojantys veiksniai, lojalių klientų nauda įmonei, nagrinėjami lojalumo tipai ir lojalumo matavimo metodai....
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