English Abstract: The main purpose of this Article is to set the perspectives of green marketing in the market of … insights of the theoretical studies of green marketing application in the food market.The paper consists of two parts …: theoretical studies of green marketing application in the food market, analysis of organic food purchasing habits in Lithuania and …

The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Lithuanian language.KEY WORDS: brand, brand name, brand symbol, protection of the brand, brand equity, brand management, brand … management model.Research object – “Malsena” Joint-stock company brand.Research subject – brand management of powdery products ….Research aim – the analysis of theoretical and practical aspects of brand management, to provide of Joint-stock company “Malsena …

Brand value. …

plan for the allocation of indirect way to introduce the product to market with the advertising and marketing incentives. …

In this Master thesis the priority of marketing strategies in improvement of chemical production has been researched … comprehensively. There are defined concepts of strategy and marketing strategies in the theoretical part of thesis, as well there are … presented marketing strategy development principles. There is included analysis and systematization of scientific and methodical …

In the theoretical part of the final work international marketing, export and internationalization issues are analysed … the competitive environment of the country. In the practical part of the final work marketing complex adaptation for the …

Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … qualitative questionnaire and unstructured interview techniques. The final part formulates these solutions: make the marketing … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …