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Paina, Nicolaie; Pop, Marius D. - 1997

Persistent link: https://www.econbiz.de/10004595145

Necessary Mutations in the Marketing Occupations Classification in Romania

Balan, Carmen - In: Management & Marketing 2 (2007) 1

The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …

Persistent link: https://www.econbiz.de/10005057365

Managementul relatiilor cu clientii: valente strategice, operationale si analitice

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 6-17

Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …

Persistent link: https://www.econbiz.de/10005162779

Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …

Persistent link: https://www.econbiz.de/10005162791

Factorii de succes ai planificarii strategice de marketing

Barbu, Andreea Mihaela; Cetina, Iuliana; Ionescu, … - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 23-27

planificarii de marketing. Prin urmare, pentru a atinge obiectivele de marketing, managerii trebuie sa creeze o directie strategica …

Persistent link: https://www.econbiz.de/10005162794

Strategii de marketing in sectorul serviciilor

Cetina, Iuliana; Mihail, Nora; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 54-59

Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite...

Persistent link: https://www.econbiz.de/10005687827