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Paina, Nicolaie; Pop, Marius D. - 1997

Persistent link: https://www.econbiz.de/10004595145

Necessary Mutations in the Marketing Occupations Classification in Romania

Balan, Carmen - In: Management & Marketing 2 (2007) 1

The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …

Persistent link: https://www.econbiz.de/10005057365

Managementul relatiilor cu clientii: valente strategice, operationale si analitice

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 6-17

Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …

Persistent link: https://www.econbiz.de/10005162779

Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …

Persistent link: https://www.econbiz.de/10005162791

Factorii de succes ai planificarii strategice de marketing

Barbu, Andreea Mihaela; Cetina, Iuliana; Ionescu, … - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 23-27

planificarii de marketing. Prin urmare, pentru a atinge obiectivele de marketing, managerii trebuie sa creeze o directie strategica …

Persistent link: https://www.econbiz.de/10005162794

Strategii de marketing in sectorul serviciilor

Cetina, Iuliana; Mihail, Nora; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 54-59

Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite...

Persistent link: https://www.econbiz.de/10005687827

Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila

Stancu, Alin; Orzan, Mihai - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 49-53

In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului....

Persistent link: https://www.econbiz.de/10005687832