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Persistent link: https://www.econbiz.de/10004595145
The article focuses on one of the most critical interface areas situated at the border of marketing management and … classification of marketing occupations in Romania. The aim of the article is to define the priorities in the process of updating the … classification of occupations in the field of marketing. The factors that require such an update are the following: (i) the …
Persistent link: https://www.econbiz.de/10005057365
Acronimul CRM a intrat relativ recent in limbajul decidentilor si specialistilor de marketing. Anii '90 au marcat …
Persistent link: https://www.econbiz.de/10005162779
Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …
Persistent link: https://www.econbiz.de/10005162791
planificarii de marketing. Prin urmare, pentru a atinge obiectivele de marketing, managerii trebuie sa creeze o directie strategica …
Persistent link: https://www.econbiz.de/10005162794
Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite...
Persistent link: https://www.econbiz.de/10005687827