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Cercetări de marketing

Paina, Nicolaie; Pop, Marius D. - 1997

Persistent link: https://www.econbiz.de/10004595145

Mecanismele decizionale în marketing : aplicarea teoriei sistemelor pentru rezolvarea problemelor

Demetrescu, Mihai C. - 1983

Persistent link: https://www.econbiz.de/10000746331

Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005

Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005

Persistent link: https://www.econbiz.de/10003471609

Relationship marketing - o soluţie pentru sistemul bancar românesc?

Rusu, Cătălina - In: The Romanian economic journal : REJ 12 (2009) 4, pp. 145-166

Persistent link: https://www.econbiz.de/10008656492

Posibilităţi de perfecţionare a activităţii de marketing la nivel de întreprindere

Refca, Dorin-Ştefan - In: Teorie şi practică economică (1983), pp. 32-37

Persistent link: https://www.econbiz.de/10001056511

Semnificatii ale comportamentului consumatorului in elaborarea strategiei de promovare a unei marci

Catoiu, Iacob; Pantazi, Sanda - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 1, pp. 2-5

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Persistent link: https://www.econbiz.de/10005812898

Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing

Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Persistent link: https://www.econbiz.de/10005162795

Branding in the Companies of the Hospitality Industry

Toma, Sorin George - In: The AMFITEATRU ECONOMIC journal 7 (2005) 18, pp. 125-128

brands that are well established in the real world (e.g., Accor, Marriott) build on the brand by duplicating it online. Every …

Persistent link: https://www.econbiz.de/10005453833

A Statistical Approach to Brand Positioning

Isaic-Maniu, Alexandru; Voda, Viorel Gh. - In: Management & Marketing 2 (2007) 2

In this work, we discuss the concept of brand and, after a brief presentation of the origins of it and its relationship …

Persistent link: https://www.econbiz.de/10005115517

Performant Brand Management Contribution to the Company Success on International Market

Danciu, Victor - In: Theoretical and Applied Economics 2(507) (2007) 2(507), pp. 55-64

The success of any company in international markets heavily depends on the brand strategies. These strategies are based … on the pillars of the brand management, which are identity, positionning and image. The core element of the … internationalisation strategy of the brand is the identity. The positionning depends on the global or international characteristics of the …

Persistent link: https://www.econbiz.de/10005581559