Danciu, Victor - In: Theoretical and Applied Economics 2(507) (2007) 2(507), pp. 55-64
The success of any company in international markets heavily depends on the brand strategies. These strategies are based … internationalisation strategy of the brand is the identity. The positionning depends on the global or international characteristics of the … company in the international markets. The succesfull, consistent international brands confirm this remarcable role of the …
