Many categories of middlemen can act in a distribution channel. We consider that the efficiency of a distribution channel is strongly connected with the number, kind and even identity of the middlemen that form it. The pattern analysis of the middlemen who acts in the distribution channel...

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

Accomplishing not only corporate goals, but also those of the economy as a whole, requires a continuously growing interest towards quality. This interest has evolved constantly from inspection, to control, insurance and, presently, total quality management. The management that is oriented...