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Noul concept strategic al NATO : un test pentru relatille Transatlantice

Nicolescu, Agnes - 2010

In order for NATO to remain credible and efficient, its new Strategic Concept must address and find solutions to fundamental issues which are likely to define the Alliance’s missions over the next decade, of which the most important ones concern member states’ ability to ensure and reinforce...

Persistent link: https://www.econbiz.de/10008757369

Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

Persistent link: https://www.econbiz.de/10009246653

Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a organizatiei. Managementul relatiilor cu clientii presupune schimbarea radicala a activitatii si strategiilor organizatiei, in raport cu evolutia traditionala. De la stadiul in care...

Persistent link: https://www.econbiz.de/10005162791

Magazinul online: Strategii si tehnici de marketing in perioada de criza economica

Gheorghe, Alexandru Dan; Gogescu, Alin Raul; Duminica, Ion - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 60-71

Economia continua sa schimbe mentalitatile consumatorilor atunci cand trebuie sa adopte o decizie de cumparare. Cel mai important lucru pentru vanzatorii online rezulta din timpul pe care cumparatorii il aloca documentarii, perioada care este in continua crestere, fiind un rezultat al rafinarii...

Persistent link: https://www.econbiz.de/10009148967

imbunatatirea competitivitatii firmelor printr-o strategie axata pe calitate

Talmaciu, Mihai; Mihai, Costica - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 52-53 (2006) November, pp. 162-167

compétitivité. Une solution viable est d'adopter une stratégie de la qualité, qui permet de former une perception favorable pour ses … entreprises qui adoptent une telle stratégie fondée sur la qualité. Sont présentés les concepts intégrateurs de la qualité: Total …

Persistent link: https://www.econbiz.de/10005669048

LOCUIREA URBANA

ALPOPI, Cristina - In: Theoretical and Empirical Researches in Urban Management 3 (2008) 8, pp. 1-10

Locuirea urbana constituie rezultatul complexelor functii socio-economice la nivel de grup si individuale care au loc in spatiul orasului. Calitatea urbana consta in gradul de confort de care beneficiaza populatia orasului, mai ridicat decat in restul teritoriului, rezultat al nivelului de...

Persistent link: https://www.econbiz.de/10005088340

The new European strategy for growth and jobs (Europe 2020): Goals, instruments to monitor its implementation, institutional resources, implementation recommendation

Dinga, Ene; Băltăreţu, Camelia; Prelipcean, Gabriela - 2010

Persistent link: https://www.econbiz.de/10010313012

STRATEGY OF SUSTAINABLE DEVELOPMENT OF THE BUSINESS ENVIRONMENT

Liviu, Neamtu; Claudia, Neamtu Adina - In: Annals - Economy Series 2 (2011) May, pp. 133-133

The strategy for the development of the business environment usually starts by investigating those factors having a … is a strategy of sustainable development, having as a purpose to offer of a clear image for a strategic development and … elements contributing to the elaboration and implementation of an efficient strategy not for the organization, but for the …

Persistent link: https://www.econbiz.de/10009367016

Lean management in the current context of evolution of an organization

TODORUŢ, AMALIA VENERA; CÎRNU, DORU - In: Annals - Economy Series 2 (2011) May, pp. 153-160

concerning the importance of Lean Management method in the current context of evolution of an organization. With roots in the just in time method, Lean Management model focuses on the process of changes evolving and adapting to them and regards issues such as: the dimensioning of life cycle, the...

Persistent link: https://www.econbiz.de/10009367048

The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities

Cristache, Nicoleta; Susanu, Irina - In: Management & Marketing 2 (2007) 3

Touristic activities in Romania during the last years have two main activity directions, one beeing the pursue of touristic programs and projects that have been launched in the prevoius years and that have proven their success and viability both on national and on south-east europeean regional...

Persistent link: https://www.econbiz.de/10005113501