Touristic activities in Romania during the last years have two main activity directions, one beeing the pursue of touristic programs and projects that have been launched in the prevoius years and that have proven their success and viability both on national and on south-east europeean regional...

Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...

Publicitatea reprezinta cea mai vizibila forma a comunicatiei de marketing, ca si cel mai important instrument strategic de la nivelul mixului promotional. Printre cele mai importante decizii care trebuie luate in legatura cu publicitatea internationala se numara: standardizarea sau adaptarea...

Regional development is a complex process which supports each territory in building its future on the basis of its own territorial capital and, thus, contributing to reducing disparities between different geographical areas. Regional development policy is a set of planned measures, promoted by...

The final of the XX-th century and the beginning of the XXI-st constitutes a period of deep changes in human resources management at European level. Decreasing the population number, especially the active population, reducing the masculine labour force rate, decreasing the number of young...