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NEAMTU, Adina Claudia; NEAMTU, Liviu - In: Annals - Economy Series 1 (2010) April, pp. 39-48

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what … decisionmaking. Using this information, marketers can create marketing programs that they believe will be of interest to customers …

Persistent link: https://www.econbiz.de/10008470482

Fundamentarea strategiei de marketing pe baza masurarii valorii clientilor

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 65-75

Specialistii de marketing considera dezvoltarea relatiilor cu clientii o parghie majora a dezvoltarii durabile a … realizate, tot mai multe organizatii se orienteaza spre strategiile de marketing focalizate pe stabilirea si mentinerea unor … marketing si principalele strategii de marketing pe care le pot implementa organizatiile furnizoare, pentru fiecare profil de …

Persistent link: https://www.econbiz.de/10005162791

Structural Funds and their Implications in Wealth Rising in Gorj

BONCEA, Amelia Georgiana - In: Annals - Economy Series 3 (2010) November, pp. 147-160

In spite of all acute problems inherited particularities of the county and of the resources always insufficient … following. The results are presented and analized in a study whose development strategy aimed at coordinating programmes and …

Persistent link: https://www.econbiz.de/10008773537

Considerations on the rational imputation of the fixed expenses

SANDU, Maria; BADITA, Rodica - In: Annals - Economy Series 3 (2009) December, pp. 411-426

In this material we tried to address some issues relating to the rational allocation of fixed expenses, which is the elimination of complete calculation of costs of products, works or services variations in the incidence of activity. From the brief presentation of the principles, techniques and...

Persistent link: https://www.econbiz.de/10008493654

Magazinul online: Strategii si tehnici de marketing in perioada de criza economica

Gheorghe, Alexandru Dan; Gogescu, Alin Raul; Duminica, Ion - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 4, pp. 60-71

Economia continua sa schimbe mentalitatile consumatorilor atunci cand trebuie sa adopte o decizie de cumparare. Cel mai important lucru pentru vanzatorii online rezulta din timpul pe care cumparatorii il aloca documentarii, perioada care este in continua crestere, fiind un rezultat al rafinarii...

Persistent link: https://www.econbiz.de/10009148967

STRATEGY OF SUSTAINABLE DEVELOPMENT OF THE BUSINESS ENVIRONMENT

Liviu, Neamtu; Claudia, Neamtu Adina - In: Annals - Economy Series 2 (2011) May, pp. 133-133

The strategy for the development of the business environment usually starts by investigating those factors having a … is a strategy of sustainable development, having as a purpose to offer of a clear image for a strategic development and … elements contributing to the elaboration and implementation of an efficient strategy not for the organization, but for the …

Persistent link: https://www.econbiz.de/10009367016

Lean management in the current context of evolution of an organization

TODORUŢ, AMALIA VENERA; CÎRNU, DORU - In: Annals - Economy Series 2 (2011) May, pp. 153-160

concerning the importance of Lean Management method in the current context of evolution of an organization. With roots in the just in time method, Lean Management model focuses on the process of changes evolving and adapting to them and regards issues such as: the dimensioning of life cycle, the...

Persistent link: https://www.econbiz.de/10009367048

Premises of the Intrapreneurial Management at the Level of Universities

TODORUT, Amalia Venera - In: Annals - Economy Series 3 (2010) November, pp. 195-208

intrapreneurial management approach and the concepts derived – intrapreneurial unit, intrapreneur manager, intrapreneurial – strategy …

Persistent link: https://www.econbiz.de/10008773533

Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing …

Persistent link: https://www.econbiz.de/10009246653

Cost accounting as the key information core of the company management

STEFANOVIĆ, Radmila Jablan - In: Annals - Economy Series 4.II (2010) December, pp. 23-37

The management is expected to lead the company towards the achievement of set objectives which, in the contemporary settings of marked external and internal complexity, inevitably requires sophisticated expert knowledge and skills, as well as quality information support. Cost accounting...

Persistent link: https://www.econbiz.de/10008837585

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