An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical...

After the second World War, the classic supermarket innovated with the introduction of self service. Since then the notions of „supermarket” and „self-service” have become synonymous in the mind of large sections of the population. The corner shops have, in the mean time, developed into...

The corporate governance is a central and dynamic aspect of the businesses. The term governance comes from the latin “gubernare”, meaning to guide and supposes that the corporate governance imply equally both the leadership function and that of control. As is known there are more ways of...

Even if leasing is a form of financing whose use is quite widely spread, it must be exercised in a precise legislative framework. Thus, we will present the nature of the leasing operation and the framework for exercising it. Secondly, we will treat the obligations derived from the tripartite...