Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale...

This article describes the impact of cultural dimensions on the four marketing mix variables (product, price, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix variables which are seen as dependent variables. This...

Economia continua sa schimbe mentalitatile consumatorilor atunci cand trebuie sa adopte o decizie de cumparare. Cel mai important lucru pentru vanzatorii online rezulta din timpul pe care cumparatorii il aloca documentarii, perioada care este in continua crestere, fiind un rezultat al rafinarii...

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image. The core element of the internationalisation strategy of the brand is the identity. The...

In medicina, efectul placebo denumeste imbunatatirea starii pacientului la administrarea unui tratament simulat, fara nici o putere de vindecare cunoscuta. Conceptul a fost extrapolat in marketing, realizandu-se in ultimii ani cateva studii in aceasta directie. Articolul de fata prezinta...