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An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical...
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Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...
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Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea...
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Prezenta Internet Bankingului in oferta de servicii de valoare adaugata pentru clienti a adus pe langa o multitudine de beneficii legate de eficientizare si cerinte din ce in ce mai ridicate din partea utilizatorilor. Schimbarea adusa de Internet Banking a fortat bancile sa reevalueze costurile...
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Starting with the XIX century, we assist at one growth of information importance as following of development of government forms more complexes, of concurrence intensification and of development of communications systems. This process has been increased in the lasts years by the development of...
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