Extent: | Online-Ressource (234 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Contents; Acknowledgments; Introduction: What Store Design Can Do for You; Chapter 1: Store Layout: Understanding and Influencing How Shoppers Navigate Your Store; Chapter 2: Where Am I? Helping Shopper Orientationin Your Store; Chapter 3: Store Design Factors: Looking Good from Store Front to Store Back; Chapter 4: Visual Merchandising: Capturing Customer Attention; Chapter 5: Store Atmosphere: Communicating Using the Senses; Chapter 6: Experiential Store Design: Make Shopping Memorable and Fun; Chapter 7: A Cookbook for Best Store Design: Seven Recipes; Notes; References Illustration CreditsIndex; Adpage; Cover |
ISBN: | 978-1-63157-113-8 ; 978-1-63157-112-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012678976