Amploarea dezvoltarii marketingului sportiv duce la necesitatea cercetarii industriei sportive, pentru a cunoaste cat mai bine cadrul in care actioneaza compania si modul in care marketingul sportiv poate fi folosit pentru a adapta activitatea firmei la cerintele pietei. Literatura de...

In legatura cu aplicarea unor metode indirecte de cercetare stiintifica a pietei, in general, precum si referitor la utilizarea unor metode directe, in literatura de specialitate se gasesc numeroase detalii, astfel incat, neconstituind scopul nostru, nu vom starui asupra prezentarii lor. Cu...

Orientarea organizatiilor spre marketingul relational a adus in prim plan trei concepte a caror importanta a crescut semnificativ in ultimul deceniu: atragerea, retentia si recastigarea clientilor pierduti. In mod firesc, se prefigureaza intrebarea privind gradul de prioritate al atragerii si...

Romanian Abstract: Comunicarea rezultatelor evaluării este esențială pentru un proiect sau program, întrucât poate ridica sau reduce valoarea acestuia în fața partenerilor și a publicului larg. Rolul comunicării în acest proces este de a construi o relație între actorii implicați,...

This paper tries to present the existent relation between knowledge society and knowledge based economy. We will identify the main pillars of knowledge society and present their importance for the development of knowledge societies. Further, we will present two perspectives over knowledge...

Cognitive economics is the main pillar of the knowledge society. The concepts of cognition, evolution, interaction and institution should be considered in the comprehensive vision. In this paper, I promote the cognitive economics like consensual science. The compatibility between the Romanian...

Today we attend to complex changes both in economic and social field. The transition through an information society to knowledge based society, where intangible resources are more important, affects all areas of life: business, education, culture etc. In these circumstances, the information...

Human society steps, with or without its willing, towards knowledge era which rises new exigencies for education and research. Universities are influenced and, in the same time, influence the new society. They define new duties, visions and aims according to the European common space organizing....

According to data published by the Statistical Office of the EU, the spread of financial crisis has affected tourism in the EU of course. According to statistics, last year, spent the night in hotels in the EU was 1578 billion, registering a decrease of 0.5% over the previous year. The same...

This article treats about the main particularities of the cultural management in the Islamic countries through a real case study. In this case study we will present the „meeting points” between the Islamic culture and the European culture.