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Tendinte ale dezvoltarii orientarii spre client

Ionascu, Viorica - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 4, pp. 52-55

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area. In present, the main purpose is the orientation to the market, with several specific characteristics. Thanks to the action of several factors (high quality, liable products,...

Persistent link: https://www.econbiz.de/10005812892

Particularităţile logisticii în comerţul electronic

Mărunţelu, Irina - In: Amfiteatru economic : an economic and business research … 10 (2008) 24, pp. 177-191

Persistent link: https://www.econbiz.de/10008663745

Funcţionalităţi ERP utilizate în îmbunăţirea integrării sistemelor logistice

Surcel, Traian; Bologa, Razvan - In: Amfiteatru economic : an economic and business research … 10 (2008) 24, pp. 84-93

Persistent link: https://www.econbiz.de/10008663753

Relationship marketing - o soluţie pentru sistemul bancar românesc?

Rusu, Cătălina - In: The Romanian economic journal : REJ 12 (2009) 4, pp. 145-166

Persistent link: https://www.econbiz.de/10008656492

Age - an important criterion of discrimination on the labour market in Romania

MANOLESCU, Aurel; BRÎNZEA, Victoria-Mihaela - In: Annals - Economy Series 3 (2011) September, pp. 16-28

, job preservation, opportunities for training, etc. Age discrimination can be considered special, because there is no … age, the age discrimination is perceived in both the European Union and in Romania as widespread, this paper aiming to … provide on the one hand the stereotypes underlying this type of discrimination, and on the other, to outline the situation and …

Persistent link: https://www.econbiz.de/10009367023

A model of assessment for customers’ satisfaction in the Small and Medium Entreprises

Paunescu, Carmen - In: The AMFITEATRU ECONOMIC journal 8 (2006) 20, pp. 112-117

In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...

Persistent link: https://www.econbiz.de/10005453914

Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii

Filip, Alina - In: Revista de Marketing Online (Journal of Online Marketing) 5 (2011) 2, pp. 2-10

Conceptul de management al relatiilor cu clientii (CRM) a fost intens dezbatut in literatura de management-marketing, facand obiectul unor variate definitii. Dintr-o perspectiva tehnologica, CRM descrie metodologiile si solutiile software folosite de organizatie pentru a utiliza in mod optim...

Persistent link: https://www.econbiz.de/10009246653

Reconsiderarea strategiilor calitatii: de la optimizare la imbunatatirea continua

Maxim, Emil - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 52-53 (2006) November, pp. 103-109

Accomplishing not only corporate goals, but also those of the economy as a whole, requires a continuously growing interest towards quality. This interest has evolved constantly from inspection, to control, insurance and, presently, total quality management. The management that is oriented...

Persistent link: https://www.econbiz.de/10005668981

Atragerea, retentia si recastigarea clientilor: prioritati de marketing relational

Balan, Carmen - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 3, pp. 38-47

Orientarea organizatiilor spre marketingul relational a adus in prim plan trei concepte a caror importanta a crescut semnificativ in ultimul deceniu: atragerea, retentia si recastigarea clientilor pierduti. In mod firesc, se prefigureaza intrebarea privind gradul de prioritate al atragerii si...

Persistent link: https://www.econbiz.de/10005812904

A new paradigm in contemporary marketing: relational marketing

Pop, Nicolae Al. - In: Management & Marketing 1 (2006) 3

Taking into account the main, already established marketing orientations the present article aims at stressing the dominant characteristic of contemporary marketing that it presents as a new paradigm of the last two decades. By emphasizing the meaning of relationship capital as fundamental...

Persistent link: https://www.econbiz.de/10005057388