The evolution of information and communications technology, together with the increasing use of electronic commerce, phones and mobile applications, have facilitated mobile payments to become an alternative payment method for buyers and vendors. Mobile payments offer various opportunities to...

This paper discusses mobile commerce aspects, with specific attention focused on differences between electronic and mobile commerce. The paper proposes a theoretical investigation of these differences, on three levels: technical problems, customer attitude, and business models. On this bases, at...

The success of any company in international markets heavily depends on the brand strategies. These strategies are based on the pillars of the brand management, which are identity, positionning and image. The core element of the internationalisation strategy of the brand is the identity. The...