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Managing brand equity : capitalizing on the value of a brand name

Aaker, David A. - 1991 - 1. print.

Persistent link: https://www.econbiz.de/10004108696

Business, society and the individual : problems in responsible leadership of private enterprise organizations operating in a free society; cases, articles, and related materials

Smith, George Albert; Matthews, John Bowers - 1967 - Rev. ed., 1. print

Persistent link: https://www.econbiz.de/10000150960

Brand and product divestiture: a literature review and future research recommendations

DŨNG, Vũ ANH - In: Management & Marketing 7 (2012) 1

The paper highlights the fact that brand and product divestiture does not receive much attention from top management … away firms’ shareholder value. Though receiving more attention by firms recently, brand and product divestiture is not a … models, brand portfolio management models, and current research works relating directly to brand and product divestiture in M …

Persistent link: https://www.econbiz.de/10011019953

Can Increased Trade Prevent Conflict with China?

Rush, Stephen - 2007

In the early 1990s, the United States began to run a significant trade deficit with China due to the dual forces of greater trade liberalization and China’s transition from a command economy towards a market economy. Proponents of free trade with China argue that greater integration will lead...

Persistent link: https://www.econbiz.de/10009450218