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Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)...
Terglav, Katja
-
2014
customers. This triggers the development of emotional attachment to the brand which is reflected in brand
identification
, brand …
Persistent link: https://www.econbiz.de/10013061843
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