Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

After the introductory presentation of basic concepts related to entrepreneurship and its importance, and the entrepreneur in the entrepreneurial process, we will focus on analyzing the factors of business start-up. We found that in the domestic and foreign literature there are many...