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Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)...
Terglav, Katja - 2014
Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...
Persistent link: https://www.econbiz.de/10013061843
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Cost of Equity Capital: An Example of Evaluation for Selected Slovene Joint-Stock Companies
Stubelj, Igor - In: Management 4 (2009) 1, pp. 21-38
evaluation of the equity capital cost with the CAPM on the Slovene financial market are shown. The Slovene capital market is a …
Persistent link: https://www.econbiz.de/10004988875