Slovenian Abstract: Notranji branding je proces, usmerjen na zaposlene in njihovo zadovoljstvo, saj so zadovoljni zaposleni pripravljeni vzpostaviti pristen odnos s porabniki, prisluhniti njihovim potrebam in izpolniti obljube blagovne znamke. Proces tudi spodbudi zaposlene, da ponotranjijo...

We represent one of various ways of establishing a concept of the virtual organization. The Internet connect the managers and entrepreneurs and gives them adviser support. This concept is a result of the theoretical point of a new informational economy, knowledge management and qualitative...