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Assessing the Financial Value of a Brand Equity by Applying Behavioural Models
Bratina, Danijel
- In:
Management
2
(
2007
)
3
,
pp. 215-230
order to financially assess the
brand’s
value. The main purpose of this article is to introduce a model that acts as a …
Persistent link: https://www.econbiz.de/10005738303
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