not only e-retailer information (marketing communication) but also purchase and use experiences shared by other consumers … results of the structural equations model based on commercial web sites' users suggest that marketing communication and … of marketing communication. Finally, trust influences on commitment, and this in turn would directly affects the level of …

marketing strategies, specifically focusing on Search Engine Marketing, to enhance the online visibility of Bolivian quinoa and …

que permitan la implantación del Inbound Marketing como estrategia competitiva para las MIPYMES del sector terciario del … Inbound Marketing as a competitive strategy for MIPYMES in the tertiary sector of the municipality of Juchitepec, State of …

parte integral de su plan de marketing. Así, para que una empresa pueda decir con veracidad que realiza marketing … perspectiva e inclusión de las tres “P's” en la filosofía del marketing sustentable … implementing sustainable actions as an integral part of their marketing plan. A company can then truthfully say that it adheres to …

finalidad integrar la aplicación de técnicas de Análisis Multivariante a distintos procesos de marketing desarrollados al … analysis techniques to different marketing processes, taking place within many case studies in business. This particular work … presents a methodological guide for the implementation of Logistic Regression Analysis like quantitative tool in the Marketing …