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Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura
López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327
The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...
Persistent link: https://www.econbiz.de/10014494437
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Reputación de universidades
Haldane, John; Naval Durán, Concepción; Younger, Rupert; … - 2015
Persistent link: https://www.econbiz.de/10011479821
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Tendencias de investigación en branding enfocadas al adulto mayor : análisis bibliométrico y revisión sistemática de la literatura
López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de métodos cuantitativos para la economía y … 34 (2022), pp. 305-327
The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...
Persistent link: https://www.econbiz.de/10013488575